News0 min ago
Ads louder then program.
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For more on marking an answer as the "Best Answer", please visit our FAQ.You can get a device that is supposed to detect and "dampen" the advert sound. Alas, it only seems to be available in Germany, and I don't want to risk getting stuck with a white elephant.
Apparently the ads aren't technically louder, they just sound louder due to some sort of audio processing.
On DVDs, I would say that your sound set-up may need fiddling with.
The audio processing isatually called "Compression" the idea is to make the ads punchier than the programme they are interupting, all the TV companies will deny that they compress the sound on ads but they are all guilty of doing it.
It is actually counter productive as the first compressed ad makes you turn the volume down and then you dont hear all the other ads,then you turn the sound up when the programme resumes.
It is the single most annoying thing on UK Commercial
I live in Germany and the situation is the same here. Rather than turning the volume "up a bit, down a bit", I either switch to mute, zap somewhere else for the expected duration of the commercial break or, better still, try and avoid channels with advertising altogether.
When will the arrogant basturds [hope this gets past the asterisk monster] who determine the sound level of adverts realise it is counterproductive?
Techie answer ... the adverts are more compressed so have a narrower dynamic range of sound. In simple terms ... if you imagine a dB meter which ranges from 0-8. Ideally you set the sound so that speech peaks at the number of 6. In between though are a lot quieter bits. And the odd louder bit.
Now if you compress the sound you set it so, for example, the needle will never fall below 5 or go above 6. Anything louder than 6 will be brought down. Anything quieter than 5 will be turned up. And to all of us it sounds louder. Mainly because, for the most part, it is. But the actual peak sound, the loudest noise, is no higher and so the companies can rightly say they're played out at the same level
TV companies have been denying this for years but on 13th July (channel) five was found guilty of breaching the Advertising Standards Authority's standards code and its output made to undergo noise tests.
http://news.bbc.co.uk/1/hi/entertainment/tv_and_radio/4679575.stm
Yep, I have said this for years to people. drives me nuts too. But then adverts do generally.
And yes, georgegit79, I always find the background music on videos and DVDs are louder than the dialogue. You turn it up to hear the what they are saying and then an explosion or dramatic piece of music booms out and the TV shudders and the next door neighbour bangs on the wall.
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