ChatterBank1 min ago
Advertising price.
I am a manufacturer with a product. I do not sell direct to the public but thro distributors who then sell on to retailers.
I wish to maintain the integrity of my product and and need to insist the product is advertised at a calculated price. The secondary purpose is fairness to the retailers who I believe must compete on a "level playing field" with each other. The public can see the price and decide if they want my product or someone else's.
The product can then be sold by the retailer to the public at whatever price generally down on the advertised price.
I believe this is not in contravention of existing laws.
If my price is higher than the competition then the public have a choice to buy the competitions product.
Would I be in violation of the law?
I wish to maintain the integrity of my product and and need to insist the product is advertised at a calculated price. The secondary purpose is fairness to the retailers who I believe must compete on a "level playing field" with each other. The public can see the price and decide if they want my product or someone else's.
The product can then be sold by the retailer to the public at whatever price generally down on the advertised price.
I believe this is not in contravention of existing laws.
If my price is higher than the competition then the public have a choice to buy the competitions product.
Would I be in violation of the law?
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I believe what you propose is illegal - years ago it was called Retail Price Maintenance - when it wasn't illegal. The way manufacturers deal with this now is to decline to supply retailers who undercut a price at which the manufacturer believes the product should be sold at - but insisting on the same price surely breaks European Competition laws.
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