“And I think the measure is not aimed at encourage more borrowing by the feckless, NJ- it's aimed more at getting those with maybe £50000 in the bank to start spending some of it .”
It may well achieve that aim, f-f. But it will also have the unfortunate side-effect of encouraging people to spend money which, not only that they haven’t got but which, when sanity is restored, they won’t have a hope in hell of repaying. It’s precisely what happened in Greece, with disastrous results. The Greeks (both individuals and the government) borrowed huge sums of cheap money that they could not ever repay. The results are now plain to see.
I only did Economics to ‘O’ Level in school (this, of course, was before everybody had learned everything there was to know). However, in my naivety I see a fundamental flaw with the current strategy. The ultra-low interest rates are designed to encourage people to borrow to “invest”. The major drawback to this is that the cash has to be made available from somewhere. Normally savers provide it in exchange for decent recompense (i.e. interest). But of course with such low rates they are less likely to put their cash in the bank. They may buy gold, shares, Rolex watches or simply spend it. In any event, the money needed to be loaned out will be less plentiful. So for the strategy to work the dosh must come from elsewhere. Step forward “quantitative easing” (aka printing worthless money). So the government prints money which has not be created or earned so that people can borrow it at almost zero interest rates.
I could go on, but essentially the same thing will happen to the UK as happened to Greece and those presiding over this “strategy” need to take a step back and take a look at what they’re doing.