It got discussed on here quite a bit, when the nominations were announced, Jeza. There were a few names not even mentioned for the shortlist (Speedway World Champion Tai Woffinden and World Superbike Champion Tom Sykes - they have to perform all year round to win their titles. Tai Woffinden even broke his Collarbone twice and managed to lift the trophy).
I think that the top 3 of a lot of people would have been quite different.
I don't know how many votes Bradley Wiggins got, but Chris Froome did far more this year than win the Tour De France, and he only finished in sixth place overall.
i love Sir Ben Ainslie, but i wonder that many really know of him, i know he is one of our favourite Olympic yachtsman, but in many ways that is not something that many know of, football, tennis, rugby yes, but yachting, sailing, its still something of an elitist sport.