I've resisted using the technological solution that is very popular (but should not be mentioned). However, on my (5-year-old) tablet, the page-load times were getting silly due to the number of adverts, so I implemented it on there. The site is usable once more.
It boils down to if the site becomes unusable, then either we don't visit the site, or we employ work-arounds. Either way, the proliferation of adverts is ending up reducing the number of ad views .
In particular, the blue settings button highlights just how many tracking cookies the site wants to install.
I don't have a solution for you, but that is my feedback. The increase in the number of ads and the bandwidth and the location of the ads has driven me (and maybe others) to adopt a solution that is detrimental to the site.