Basically this guy is running around and all around him is darkness and he's running in the direction of the light and we hear the lyrics "When I wake up try to rid the shake up putting on my make up,,,," the lyrics aren't correct but it sounds something like that the voice singing is a gentle female voice if anyone knows the name to the song do tell..
I remember reading it was written specifically for the Adidas 1 advert. The chick singing the dreamy lyrics however, is Yeah Yeah Yeahs frontwoman Karen O.
Spike Jonze directed the advert and I'm sure Karen O is dating him, so they and some other fella came up with the music for the advert themselves.