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Chocolate Advert " Strong, Dark Taste"

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airbolt | 11:44 Thu 25th Aug 2011 | Adverts
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Can anyone remember a chocolate advert, possibly from the 1960s where the catchphrase was " Strong, Dark Taste!" ?

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Don't remember it but it sounds like a Cadbury's Bournville ad to me.
It was for Cadbury's Bournville chocolate approximately 1973-1974. I remember that there were supposedly African tribesmen rowing a dug-out canoe, with the slogan "explore the strong dark continent". Very non-PC!
yes i remember clearly. a typical white man hunter is being paddled along a river by a very black man, a native. it is quiet, i don't remember music, but there is gentle rhythmic chanting in the background, "strong dark taste, strong dark taste, strong dark taste..."
a crocodile appears, the hunter shoots, " crack! " goes the rifle as the crisp chocolate is broken. end of ad.
i guess it was thought too racist...it probably was

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