Train station billboard advert - photo of dog with the word "WELL"

[SmiSmi]

At New Eltham train station in the outskirts of London, there is a large billboard "advert" which is just a photo of a dog with the word "WELL".

There is no other text or small-print anywhere on the poster - does anyone know what is it advertising or what its purpose is?! I don't watch TV, so this could link in with some TV advertising campaign and curiosity is getting the better of me!

[Old_Geezer]

Perhaps someone wantd to inform folk that their dog wasn't ill ?
Maybe next week it'll be replaced by a "healthy dog food" product ad.

[tonymclark]

I imagine it will be part of a campaign, and you will see more of them revealing what it is over the coming weeks.

Either that or the bill poster didn't finish his work!

[ABerrant]

If the follow up is "ARD" it may be in memoriam...

http://en.wikipedia.org/wiki/Wellard

;-)