Lucky the dog - More Than Adverts

[carriej]

Someone has told me that "Lucky" has passed away. Anyone know if it's true, as my dog is besotted with him, and cries every time he appears on screen (she used to love the Daz dogs until they stopped sponsoring Emmerdale!)

[maggie01]

yes I read somewhere think it was in the Sun a few weeks ago.

[jenstar]

I'd be very surprised if it was the same dog in all the ads.

[LeeDH]

He was so good they gave an official statement:

Date: Friday 06 May 2005

DOG STAR OF MORE TH>N ADS PASSES AWAY

It is with very much sadness that MORE TH>N announces that Benson, the dog that plays the role of Lucky in the company�s adverts, passed away yesterday. Benson, aged 12, had played the part of Lucky since MORE TH>N�s launch in June 2001, and died peacefully after a short battle with cancer.

From his humble beginnings as a rescued dog, Benson rose to become one of Britain�s most famous and well-recognised dogs and all those that worked with him saw in him a unique star quality. In all he starred in over twenty MORE TH>N commercials, as well as featuring in the film �102 Dalmatians�.

[LeeDH]

Sorry, I meant to post the link..........

http://ww8.investorrelations.co.uk/mediacentre/uploads/n ews/Bensonstatement.doc

Regards,

Lee

[carriej]

Thanks everyone - guess I'll have to record the adverts currently playing to keep Molly happy.  She goes mad at every other dog on TV, but cries happily when Benson is on.

[Ed The Duck]

Benson's dead? That's less than lucky.