Sadly, with 'womens lib' women have lost a lot of respect they had. I know these ads don't seem to portray respect for females but you can bet that those women would have had doors opened for them, would have been given seats on buses and probably have seen men doff their hats at them. Now if an older person calls you 'darling' you can see him visibly retract as if he's called you something nasty and is awaiting a snappy reply. People were more respectful to one another then and expected to see the irony and even sarcasm in the adverts that we now find 'shocking'.