Channel 4 - adult entertainment!

[luckystrike]

What are all the ads about on C4 for the new live entertainment stuff???

[happy_face]

Been wondering the same thing. Remember when Channel 5 was introduced, they used the headlines of it being outrageous and daring..... hmmm yes have I missed something???

So it'll probably be the same with this one. If not then great!! but we'll probably have to pay for it like Film 4

[valsuey]

They have been hinting that its a sort of sexy channel but its not because the new trailer I saw last night showed some drama series and other things (forgotten now) that were perfectly ordinary programmes.Maybe it'll be on freeview,eventually anyway.

[Jenny]

Hey, what do you know, I accidentally typed in a name and password that I use on another site, and it turns out I actually have an old account here that I'd completely forgotten about. Well there's a turn up for the books.

Oh yeah, the question... the ads are for the forthcoming new channel More4, which is supposed to be a more "grown up" version of Channel 4. And yes, it will feature Adult Entertainment. In the same way that ITV3 features Adult Entertainment. The neon signs are just a play on the fact that the term *can* have another meaning.

[twiglet4frog]

Monday, September 26 2005, 19:23 BST -- by Neil Wilkes

 
 
Channel 4's director of marketing has explained the unusual porn-themed launch campaign for new highbrow station More4.

The broadcaster has been trailing the new station, which is aimed at the 35-54 demographic, with the tagline "New Adult Entertainment from 4", backed by adverts featuring legendary porn star Ron Jeremy.

Polly Cochrane, who devised the campaign with new marketing head Rufus Radcliffe, told The Independent: "It's a way of getting people's attention. You establish it and then you move away from it."

She added: "Would the BBC ever launch a channel in this way? I thought: 'No, it seems a very Channel 4 thing to do.' It might also generate some heat which is only a good thing."

Ads for the station, which launches on October 10, will adopt a more serious tone from next week.

[ermintrude35]

..I love the ad with Ron Jeremy in it...it's the funniest thing I've seen in ages..."did you bring your special tool?"...