How do they do the HP Photo Advert?

[Lomax_UK]

I've been trying to figure it out, but does anyone know how they do the HP Photo/printer adverts.  They are the ones where they use white frames to which whatever's in the middle turns into a photo or vica-versa.

[SpoonDoctor]

Don't they just have the pleb on screen dance around with the white frames then just edit one of the particular frames and just rotate around slide by slide and then... voila! Quite brilliant!

[Tracee]

Good aren't they!

It would actually be quite easy to do frame-by-frame in slow-mo with the right computer programme & skill.  If you notice, Mr Pleb pauses slightly before each snapshot. That's so the FX people have a clear 'photo' (no motion blur), which their clever computer will automatically rotate and skew as necessary.

It mesmerises me every time it's on!

[ohara]

Quite an easy one this, but difficult to make it look professional as with all motion graphics using footage. Take footage of person holding empty frames as in advert. Take footage into compositing suite of choice, After effects for me cause thats what I work in. Capture the stil frames from each shot where he moves the picture frame. Then the long and tedious task of masking out using roto and tracking the footage to the original begins. Track the four points of each frame to the moving footage. Its not a 2 minute job with afilter so be warned! Cheers :)