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Why do products have silly little jingles?

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barneysdad | 11:46 Wed 09th Nov 2005 | Adverts
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Why do products like Intel & The Daily Express,have them silly little three note jingles,It really irritates me when there is a voice over and it is interupted with a "bong bing bong" styled jingle ,please Answer Bank tell me why!!(P.S please dont ever get a jingle)
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simply because, annoying though they are, it makes you remember their products
I like the intel one, but not the express one.

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