Mary Quant

[237SJ]

I went to the Mary Quant exhibition at the V&A today. Her designs were a bit before my time but I remember the daisy emblem on her make up. That got my sister and I trying to remember make up brands from the 1970s. I remember Miners make up and the alternative which was Outdoor Girl. Does anyone else remember interesting make up and perfume from the 1970s?

[Rockrose]

Charlie and tweed

[rockyracoon]

I remember my mum having a pot of glittery Biba powder, when I was little. Though I think they relaunched a few years ago (unless they never went away in the first place)

[elliemay1]

Yes, I remember those plus Rebel and Vanderbilt

[Prudie]

She was just a bit before my time too but I did start getting into make-up in the early 70s. I remember those 2 brands and the biggest range of nail polish was Cutex I think (who seem to still do remover but haven't seen a polish by them for ages). I think my first lipstick was Rimmel's Pink Bubbly.

[elliemay1]

...and L'aimant by Coty

[237SJ]

I remember buying one of those block mascaras that you were supposed to moisten before use. We just spat on them.

[tonyav]

One of the perfumes that I remember ( and no I didn't wear it ) from the mid seventies is Estee Lauder 'Youth Dew'. Also Brut ( Splaaaash it all over ) for the guys.

[237SJ]

I remember Youth Dew. I was chambermaiding in the school holidays and many guests had that in their rooms. I`m ashamed to say that I did have a squirt

[woofgang]

Meadow Song and Aqua Manda.

[tonyav]

Aqua Manda.
Was that the Orange type stuff ?

[Buenchico]

Quote:
"There were lots of makeup choices. Revlon, Max Factor, Yardley, Coty, Helena Rubinstein, Elizabeth Arden, Maybelline, Bourjois – all the familiar names were main players in the cosmetics market, though success varied from country to country.

For example, Rimmel and Yardley were popular in their home turf of Britain, but less so overseas. Cover Girl and Maybelline were mainstream in the United States, but, again, had less hold on the international markets.

Biba started in the ’60s in Britain and continued into the mid-’70s. Being on trend and doing things differently to the competition gave Biba huge success during this time.

When it launched its makeup range, Biba had a laid back approach to selling and even allowed customers to try the makeup range with samples left out in the shops – a practice unknown in other stores. Some cheeky minxes used to regularly come to the shops before work bare faced and leave fully made up!

Punk was a working-class revolution and, therefore, inexpensive makeup that was available to everyone appealed far more than expensive brands. Rimmel, Miners, Outdoor Girl and Boots 17 were affordable brands in the UK."

Source:
http://hair-and-makeup-artist.com/womens-1970s-makeup/

I always thought that 'Boots 17' was an odd name for a cosmetics range. Many people associated Boots stores more with hot water bottles and cough medicines than they did with cosmetics, so including the company's name as part of the branding seemed a little odd to me. (As a rough analogy, Sainsbury's, Asda and Tesco don't put the names of those supermarkets on their clothing, preferring to use 'Tu', 'George' and 'F&F', respectively. Using their own store names would make people think of products like toilet rolls and baked beans).

[Buenchico]

Does this bring back memories for anyone?

[Cloverjo]

Toyah Willcox set up her own brand of makeup in the late 70s/early 80s.

I had a blue blusher. I like Miners too.

[Prudie]

My mother continued to use spit on block mascara right up till she died 9 years ago and always took her make-up off with Ponds cold cream (and always asked for Coty L'Aimant as a gift, you used to be able to get it in lotion form in a small black bottle that you dabbed on the skin with a plastic stick).

[woofgang]

yes Aqua Manda was the orangey one, it smelt horrible on me but I loved Meadowsong, it smelt just like fresh cut grass

[237SJ]

One of the things I saw at the Mary Quant exhibition was that the Mary Quant daisy was incorportated into the heels of her shoes so when people walked down the street, there was a daisy imprint left behind on the pavement. What a great idea

[elliemay1]

I loved Youth Dew and wore it all the time.

[elliemay1]

Prudie, I remember that small L'aimant black bottle with the little stick. My Mum loved it.

[tonyav]

Thanks woofgang, I thought it was.

[tonyav]

elliemay1 I loved Youth Dew and wore it all the time.

I was engaged to a girl that also wore it, she used to work in Boots on the Boots Number Seven counter ( so she used to get a discount off perfumes ).