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Stella Artois Unfiltered
11 Answers
Hi there. My favourite drink is Stella Artois. I mainly drink it in pints in the pub, but during lockdown I drunk it in cans at home. In my local Morrisons yesterday I saw green cans of Stella Artois Unfiltered. What does that actually mean? It Is the same strength as the original?
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Quote:
"The absence of filtration gives the beer a golden haze and “allows the flavours to burst through”.
Source:
https:/
Of course, you'll just have to taste it to find out whether that statement actually means anything though ;-)
"The absence of filtration gives the beer a golden haze and “allows the flavours to burst through”.
Source:
https:/
Of course, you'll just have to taste it to find out whether that statement actually means anything though ;-)
A sign of the times.
"Totally clear" beer became the marketing norm in the mid twentieth century, with cloudy ale being bad-mouthed. (Home brew, which is infinitely superior in taste and strength, is usually a bit cloudy as filtering is a slow and tedious process.)
Now that the big brewers are facing increasing costs, the removal of the expensive filtering process is being marketed as a good thing. Cloudiness becomes a "golden haze". Gullible punters take it all in.
"Totally clear" beer became the marketing norm in the mid twentieth century, with cloudy ale being bad-mouthed. (Home brew, which is infinitely superior in taste and strength, is usually a bit cloudy as filtering is a slow and tedious process.)
Now that the big brewers are facing increasing costs, the removal of the expensive filtering process is being marketed as a good thing. Cloudiness becomes a "golden haze". Gullible punters take it all in.
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