Levis Twisted To Fit

PhilD | 21:11 Tue 06th Mar 2001 | Adverts

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Can anyone explain the latest Levis "twisted to fit" advert? What is it all about?

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julia walsh

The ad campaign was done by Bartle Bogle Hegarty and shows young couples with twisted lifestyles. The ads are meant to represent the twisted seams of a new brand of Levis aimed at youngsters. I think there's a twisted belly button thing too on the new jeans.

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