What newspaper is it?

[Muppet-Boy]

Saw a TV ad th eother day for a National Daily paper in which the voice over says "We believe in......" about a bunch of stuff such as traditional values etc, while images appear on screen depicting the value (like a family sat around together having quality time or ASBO kids being "dealt with").

Anyway, I can't remember which paper it was (don't know if that reflects worse on me or the ad agency). Which paper was it?

[Giraffe1]

Think it was the Express

[Muppet-Boy]

You might well be right but I'm not entirely convivnced.The Express usually has adds which involve some kind of free DVD/CD and end with that annoying "Ding Ding (doorbell sound) Express delivery" line.

[Muppet-Boy]

Well hush my muppet mouth! Have just been looking in the Daily Express on line and splashed accross the front page is THE PAPER THAT STANDS FOR REAL VALUES.Looks like one nil to you Giraffe 1.Thanks.

[Dizzieblonde]

I could have sworn it was the Daily Mail - they're usually pretty hot with their right-wing type politics :os

[o8sp]

it is the express. i was very shocked as i too was expecting it to be the mail!

[Muppet-Boy]

I know what you mean but the Express is as right wing as the mail.

I am interested in it from a PR perspective. Am studying for a postgrad PR course and potentially want to refer to this case study.

I thought it was quite a clever ad, hooking into their publics ideals and values.

[kazza12345]

assuming that "the public" shares those views ... have you ever read the express? i was reading it on wednesday in the dentist and i was absolutely appalled by it ... the language that they use is so pejorative and vitriolic - the article that really got my goat was about register offices where they have changed the names from marriage rooms to ceremony rooms, in order to accomodate the new civil partnership role - the person writing the article seemed to think that this would lead to the breakdown of society as we know it, and in fact even suggested that there was a secret government plot to de value marriage, and make it worthless, and that ww III might ensue .... arrgghh! i usually dont ming other people having different views to my own, but it really irks me that this bilge is presented as fact to unsuspecting people

[casaespana]

Definately the Daily Express. It had to be re-written as the Advertising Standards Authority did not agree with some of their '' values.''

[GMH]

I have to admit that it didn't look like the Daily Express as it was different to their usual way of advertising. It's probably the first one that I have seen for a while without the slightly annoying "Express Delivery" cartoon paperboy at the end of the commercial, as Muppet Boy has just said.