Becks advert music?

[Marshmallow9]

Does anyone know the music from the becks advert with the four men dancing? Also, does anyone get that advert? Don't really see how it advertises a beer!

[naz_nomad]

The Flaming Lips - It Overtakes Me

[naz_nomad]

There's 4 steps to making the beer ... and 4 steps in the dance ...
it's also been noted (not by me) that the characters also represent 4 steps in the history of film & tv making ..

[Marshmallow9]

very well done nomad, good to meet someone cultured as well as musically articulate!

[brachiopod]

The German Reinheitsgebot ("beer purity lawe") from the 1500's (1516?) meant that it was only permissible to use four ingredients in the production of beer - water, malt, hops and yeast. Nothing else. This still applies to this day.

Here in the UK however, they can use added sugars to increase fermentation (such as sucrose, or inverted sucrose etc., rather than the natural maltose from the malted grain), artificial sweeteners for final taste, colourants and head-retaining agents for presentation, sulphur dioxide / sulphites, preservatives to prevent secondary fermentation and to increase shelf life etc. etc.

So when your foreign-sounding lager says in the small print "Brewed Under license in the UK", it is so they don't have to adhere to these laws.

Becks is imported from Germany, rather than brewed here under license, so the point of the advert is to highlight the brands four, simple ingredients according to the Reinheitsgebot.

[tonymclark]

Not sure if the characters are representing "4 steps in the history of film and TV making".
There is a ( from left to right ) marrionette, a 2-D ( drawn ), and a stop-motion model puppet, each a caricature of the live-action dancer ( Dominic Plaideau ).
It is to represent the four steps in the production of the beer as the others have said.

[naz_nomad]

like I said ... the filmmaking tie-in wasn't said by me

[tonymclark]

Don't worry naz-nomad, I wasn't blaming you for the quote, just replying to it.

[mitch6979]

I aint heard the flaming lips version but it does sound like olive oil by the Happy Mondays..

[kopperdrake]

I think we can safely assume that the four dancers imply the passage of time in some way, as they appear in chronologic order, string-puppet, hand-drawn cartoon, CGI character, although the man himself doesn't. Maybe it's more to do reflect the passage of time of the beer making process, with the real article only appearing at the end of the advert? Or maybe it's hinting at the fact that there are imitations but only the one real beer?

[BoliviaSue]

I'm guessing that the fact you're posting about the ad and music means that the advert has done it's job. We're talking and thinking about it. The minutae of the meaning isn't important if the advert itself makes an impression and sticks in the mind!

[BoliviaSue]

...and by the way, the music is "It Overtakes Me" by the Flaming Lips.

[mikeydred]

which they used then changed and used again. Theres only four steps (dance and beer production). Watch / listen here

http://www.songofthesalesman.co.uk/ad.aspx?let =beck