Prior to the current campaign, when was the last time Heinz used this advertising slogan? Obviously I know of the slogan from it being quoted elsewhere, but I don't remember it actually being in use, so I'm guessing sometime in the 70s?
A million housewives every day pick up a tin of beans and say Beanz Meanz Heinz. First used in 1967 this ad has been in constant use around the world ever since. Heinz regularly say that they are going to drop it, but it is still being used regularly.