Desirable website traits to online advertisers?

princess_k | 15:56 Mon 22nd Jan 2007 | Adverts

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Hi,

Can anyone tell me if the length of time users stay on a site is a desirable trait to an online advertiser? I know hits and unique users are important but I need to know if the fact that they stay on one site for twice as long as they do on another is considered a selling point to them?

Thanks in advance!

Croatia advert

the song...

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