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Thanks for your replies, especially brachiopod who goes out for a fag while the advert is on, excellent ! I don't see this as shock tactics encouraging people to give up smoking, I just see it as violence encouraging some scallies to try it out on some innocent person.I hope it has been banned and I think that perhaps the advertising agencies should ask the people who smoke what would encourage them to give up.I can't imagine anyone saying ' well, seeing someone dragged across the room with a fish hook in their mouth would make me stop'