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What is it advertising?

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sbrownridge | 09:53 Tue 24th Apr 2007 | Adverts
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There is an advert, I think a few years back, with a background song that goes something like, gimme that thing gimme gimme gimme gimme gimme that thing. What is it advertising?
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'Gimme Dat Ding' by 'The Pipkins' was used on an advert for Woolworths a few years back. The song got to No.6 in 1970.

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