Badverts?

[bigbaldbloke]

Is there any evidence of a product's sales plummeting because of a really awful advertising campaign? E.g. that really, really, really, really annoying Heinz Salad Cream one at the start of Emmerdale, or any with Linda Barker/Howard from Halifax

[jenstar]

How about Strand cigarettes in the early 1960s? It's often said that their TV adverts put people off the product because the smoker was portrayed as a loner. Of course, they may simply have been rubbish ciggies...

[number8]

Esure possibly??? They were �40 cheaper on my car insurance than anybody else, but just could not bring myself to insure with them because of that odious tw4t Michael Winner and his nauseating adverts "...hello mum, I'm on the telly" AAAARRRRGGGGHHHHHH

[andy hughes]

I believe that some ads. the 'Howard' being an example, are conceived with a built-in irritant factor to ensure that people remember them, which is really the purpose of advertising in the first place. This kind of negative reaction can backfire - the Sainsburys ads. with John Cleese shouting at staff in a pseudo-Fawlty style were a massive turn-off, and the campaign was withdrwan quickly. Of course, one person's hate ad. can be another's fave - I do like the Emmerdale / Heinz ones, and I fancy Linda Barker big-style, so she doesn't annoy me at all!

[bigbaldbloke]

Andy, I think I've just discovered the chalk to go with my cheese!

[becks]

Andy's right, annoying or "bad" adverts are often designed deliberately as people remember them, esure was one of the top companies that had been boosted by its ad campaign because it had done a lot of research on ads and found that the more annoying = the most customers. And Michael Winner only does it cos his mate owns esure or something, how else would you convince him to dress up as a witch and a fairy?

[bigbaldbloke]

Okay, the deliberately annoying maybe works. But that dreadful set from Emmerdale is memorable for the crap acting & scripts, not the product. I had to check what item it was selling before posting this thread!

[Greedyfly]

But all these things must still sell - regardless of the badvertsing

[redmug100]

In the 1970s Anadin had as its slogon "Nothing works faster than Anadin" They dropped it when people tried taking nothing!