i don't understand the happiness advert's.Yes i get that cadburys help's your mood.But what's with the lion under the bed,the cheeta's and that sheep.What are they all about?
I think it is just so you can see the person's "happiness" rather than them just thinking "oh I shouldn't make him wait" etc. A bit like in cartoons where you see the person's conscience as a devil and an angel on either side of them telling them what's right and wring to do. Also it adds a bit of fun to the advert and makes it interesting to watch. Well that's what I think anyway, dunno bout anyone else's versions of it?
I agree with traceycroft. The depiction of a sheep et al is plain daft! A small devil and/or angel would have been far preferable - at least it would have made sense.
They are trying to do the Activa ad with the Inner Self bear thing - it was quite successful and I think it is pretty much the same but no where near as good