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Timer On Advert Breaks

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kofukasho | 15:11 Thu 14th Oct 2004 | Adverts
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Whatever happened to the idea of putting a timer on advert breaks in the UK? So people could see when the adverts finish. I read about this idea being in production, has it been abandoned?
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Surely then nobody'd watch the adverts, and tv advertising would become ineffective?

I did see one use of it, when I watched The Graham Norton Effect on BBC3, because they had to have an advert break, they filled it with spoof ones from the excellent Monkey Dust and had a timer, BBC3 also have a timer on their 60 seconds news programmes.

 i havnt seen any timers on my screens yet what channel/ service is it?

 

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