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ITV World Cup Pundit Sacked

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olddutch | 18:04 Tue 15th Jun 2010 | News
19 Answers
http://www.dailymail....oting-Dutch-beer.html

[“World Cup 2010: ITV axes pundit Robbie Earle for 'handing tickets to models promoting Dutch beer'

ITV has fired World Cup pundit Robbie Earle after match tickets allocated to him were used as part of an illegal advertising scheme.

The broadcaster axed him after tickets for matches in South Africa given to the footballer for his family and friends were sold on and used for ‘unauthorised’ purposes. Senior figures say it is unlikely the presenter, who has been an ITV pundit since 2002, will work for them again.

Sources close to Robbie Earle insist he had simply been let down by a friend and no idea that his ticket allocation was being used for ambush marketing.”]

Why did ITV need to give Earle around 30 tickets and how many other individuals have had similar tickets allocations and where have all these other tickets ended up I suspect Earle is not alone in selling/giving them away - just alone in getting caught.

This looks like yet another example of the privileged being greedy - but did Robbie Earle deserve to be punished this severely ?
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ITV won't want to fall out with FIFA.
>'handing tickets to models promoting Dutch beer'

It does not quite say that.

Yes, his tickets do seem to have been used by someone else, but as it said he may have given them to a family member or friend in good faith and THEY sold them on.

Mind you, I may be giving him the benefit of the doubt.

But like you, I wonder how he got 30 tickets, I cant believe ITV would give one person 30 tickets.

Maybe he gathered up all the "free" tickets given to the various members of the ITV party and then sold them on.

Maybe he got a financial offer he felt could not refuse.
This seems quite severe..
1 down - how many more pundits to go?
Edgar Davids to jump ship next, he always looks bored out of his mind.
more.....

I think what is embarresing for ITV is that the seats were used by another company for "ambush" marketing.

This is where a company who are NOT a FIFA partner company try to get "free" advertising by placing loads of people in the ground wearing shirts or clothing with adverts for a product (it was beer in this case).

They then hope these shirts appear when the crowd scenes are shown on TV (although I guess the cameramen are told where NOT to point the camera so they dont show them).

This happened a few years ago when Holland were playing and a Dutch beer company gave out loads of Orange tracksuits with the beer name on the front. When the fans got to the ground they had to take the tracksuits off before they were let in.

Of course this gave the press men outside the ground a chance to take loads of pictures of sexy girls taking their clothes off.
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)))))‘The guidelines are clear and all recipients of our tickets have to sign a form saying they understand the rules

ITV’s name is on the ticket. They are allocated to people who work for us and specifically designated friends and family. They are not for re-sale or to be passed on.’

Bavaria beer is not one of the official sponsors of the World Cup and the practice of hijacking an event to get publicity without paying is known as ambush marketing.

It is illegal in South Africa and offenders can face jail or a hefty fine.((((((

From the above it would seem Robbie Earle signed a form to say that he knew the rules re ticket allocation and therefore presumably knew that he could be sacked - so maybe he has little cause for complaint - seems silly for him to have taken the chance.Even more so, keeping in mind that ambush marketing is illegal in South Africa and offenders can face jail or a hefty fine - although Earle may not have been aware of this.
Ticket allocation abusing savage!!!

.
"drew attention to themselves by cheering and shouting at the match in Johannesburg."

I can guarantee you it would not be the cheering and shouting that would draw my attention to them!
Better bloody not put a downer on the 2018 bid and the work they are all doing, he's been dropped as one of the bid supporters.
Why do we need these ' pundits' anyway .

All they do is waffle on , without really saying anything ,we the audience dont know .
Their comments are all very subjective

One of the few ' sports ' in my opinion where the commentators know exactly how something should be done / should have been done , is snooker
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"Why do we need these ' pundits' anyway"

Bertie, you may well be right

Below an excerpt from Sunday times

["Still, there is humming coming from the studios, too, not least when the 60 per cent incomprehensible Emmanuel Adebayor is in action for the BBC. But at least “Manu” is putting some effort into being incomprehensible, like it matters to him, and when his mobile phone went off yesterday, he looked genuinely mortified. (Gary Lineker was very cool: “Do you want to get that?”) Contrast ITV’s Edgar Davids, who slumps in his chair, magisterially picking his chin and clearly regarding Adrian Chiles’s habit of lobbing him the occasional question as an act of rank impertinence. Not even the arrival of Holland was enough to engage the Dutchman’s imagination yesterday, his contribution bottoming out at the point at which he looked at a replay and said: “Yeah, and then ... yeah.” If anyone involved in this tournament needs somebody to creep up behind them with a vuvuzela, it’s Davids.

Just to blow into it, I mean"]#
-- answer removed --
I think ITV should get that scottish bloke who has tourettes to be a pundit, that would be hilarious as the others are either retired footballers or sacked managers,
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steve i read theyre now thinking of bringing prosecutions over this !
Firstly, by all accounts, ITV did not "have" to give Earl that amount, he apparently requested a certain amount which was then provided. There are also strict rules about how the tickets must be used and the onus is on the recipient, i.e Mr Earl, therefore he's banged to rights, no one else, hence the reason he was axed from the ITV team.
Did you see earles house on the news ? i dont think he needs the money .
'' Did you see earles house on the news ? i dont think he needs the money ,

Why do you think so - he may have a big mortage , to match the house
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they reckon he had a big salary of around £150k to £175k (according to which report you read) plus "Expenses" not bad work if you can get It ! its good to talk

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