I agree -- also, it's ridiculous that the Dandy Warhols (for example) had a big hit with 'Bohemian Like You' after it appeared on an ad, but not the first time it was released. It just goes to show the power of ad music (or how easily influenced some people are), I guess. And, given the state of much music radio, is it really surprising that most people hear some songs through ads?

An afterthought: it also probably says something about the state of TV that people pay so much attention to the adverts!

It is also a reflection on the absolute power of radio stations. The reason Bohemian Like You didn't sell well first time around was because it couldn't get airtime because the radio stations thought that no-one would be interested. Only when Vodaphone picked it up, probably as a result of some smart work by a publisher, did the radio stations start playing it. The real proof of how influential radio is was about 4 years ago when Status Quo tried to get a court order forcing Radio 1 to at least consider playing their music on daytime radio.

But don't forget that adding good visuals increases the appeal of a tune. (haven't you ever bought some music after seeing a brilliant film with a fantastic score).