I had a look on here
http://www.icemead.co.uk/welcome/4511559110
I'm no expert but they look as if they are breeding family pets rather than going for breed standard dogs.
I read somewhere on there that there's a restriction on breeding from one of their dogs. I think that's encouraging. They are not allowing their dogs to become part of a puppy mill.
They have some lovely dogs. Wicken is beautiful. Is she the mother of the pup you're buying?
My GSD is long haired. It's hard work keeping her nicely groomed. It's a daily task. My next dog will be short haired!
Good luck with your visit today.
Let us kmnow how it goes.