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Are Lidl Going Out Of Their Comfort Zone?
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Very interesting - I've always liked the "A Lidl, is a Lidl, is a Lidl" approach - as with Aldi, every store sells their entire range - at the same price.
Now they're moving towards the "FirstClass, SecondClass" model of the big boys - I'm not sure if that's a good idea or not?
I can see some possible logic in stocking extra items at some larger stores - but I do hope they don't also adopt the predatory 'variable pricing' that Tesco use to gouge people who shop in their smaller stores.
I don't quite see either Lidl or Aldi as 'destination' shopping experiences - at least not yet - so will they just irritate a lot of their existing customer base, who no longer get the full monty?
I may go and have a look at the 'superlidl' when the opening nonsense has abated - but it will need to be good to get me to drive past my local one on a regular basis.
Very interesting - I've always liked the "A Lidl, is a Lidl, is a Lidl" approach - as with Aldi, every store sells their entire range - at the same price.
Now they're moving towards the "FirstClass, SecondClass" model of the big boys - I'm not sure if that's a good idea or not?
I can see some possible logic in stocking extra items at some larger stores - but I do hope they don't also adopt the predatory 'variable pricing' that Tesco use to gouge people who shop in their smaller stores.
I don't quite see either Lidl or Aldi as 'destination' shopping experiences - at least not yet - so will they just irritate a lot of their existing customer base, who no longer get the full monty?
I may go and have a look at the 'superlidl' when the opening nonsense has abated - but it will need to be good to get me to drive past my local one on a regular basis.
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I don't see any suggestion of lack of monty? It sounds as if they're stocking the old stuff plus some new lines. There's one near us but not near enough to walk and with not much room to park, so we don't go there much. I had one of their fillet steaks last night and while it was tasty I'm not sure it was fillet at all - looked more like sirloin, broad and flat with some of the fat/gristle still round the edge. Perhaps Germans define the cuts differently. Or perhaps they just mislabel things.
With my Tesco's shop the other day the receipt said I could have bought it for 46p cheaper elsewhere - but instead of giving me a voucher, they'd actually taken the price off the bill already, which seems to be new and is welcome as far as I'm concerned. But that was a big shop, not one of the locals.
With my Tesco's shop the other day the receipt said I could have bought it for 46p cheaper elsewhere - but instead of giving me a voucher, they'd actually taken the price off the bill already, which seems to be new and is welcome as far as I'm concerned. But that was a big shop, not one of the locals.
oh, I see what you mean. Well, maybe, but most people are used to shops not having things in stock. I did try asking in Tesco for frozen avocados but none of them had a clue what I was talking about.
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Lidl and Aldi have model stores that are of a similar footfall. Lidl have built this experimental store that is bigger. Presumably they will monitor it and tweak it until it right and then roll the same template large stores out in other parts of the country.
I imagine the other store in Rushden will close.
I think the public are used to the concept that bigger stores stock more things without them boycotting the smaller stores.
As with all retail, standing still is a bad option. Retailers have to constantly rebrand, reposition themselves and follow trends.
M&S are a good example of a brand that stood still and didn't change. As a result they have been in decline for several years.
I imagine the other store in Rushden will close.
I think the public are used to the concept that bigger stores stock more things without them boycotting the smaller stores.
As with all retail, standing still is a bad option. Retailers have to constantly rebrand, reposition themselves and follow trends.
M&S are a good example of a brand that stood still and didn't change. As a result they have been in decline for several years.
Well...........you have to ask to use their Toilet but it isn't very user friendly, as its behind the scenes, if you know what I mean. You have to find a Member of staff, a not inconsiderable undertaking, and then they have to unlock the door and let you back stage. While all this is going on, all the people in the check-out queue are carefully observing you and muttering things like " he should have gone before he left the house" !
Well, if you think about it the poor are poor; so you wont make a fortune from them.
The gamble they are taking is in thinking posher folk will want to shop in a store that is perceived to be for the lower echelons of society. Whether that is so remains to be seen, but I suspect they will tweak it as Gromit says. (Mu twice in one day I agree with you Gromit!)
The gamble they are taking is in thinking posher folk will want to shop in a store that is perceived to be for the lower echelons of society. Whether that is so remains to be seen, but I suspect they will tweak it as Gromit says. (Mu twice in one day I agree with you Gromit!)
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