News clippings

[Vivie]

Can anyone please help me answer this question. Why don't organisations post their postive news stories online - i.e. scan their positive media clippings and put them in a section called "read about us in the news"

Doing some research on it and it struck me that no-one does it. Why is this?

[Gromit]

Many do.

Not usually clippings as these tend to be hard to read on-line, but usually links to the newspapers' on-line article in which they have featured.

[jno]

you mean stories that aren't bad news? It can be hard to decide which stories these are. Most have some sort of silver lining. Even a story about a tsunami can remind us how lucky we are just to have occasional showers. And stories like 'Marks and Spencer's shop in the High Street opened dead on time today' aren't really news stories.

[Gromit]

jno

Vivie asked why organisations don't list good news about themselves that have appeared in the press. Most big organisations will have a list of their own press releases that newspaper stories are based on anyway.

[sara3]

http://www.theanswerbank.co.uk/Media-and-TV/Qu estion785710.html

do we have an ad forthcoming??

[jno]

oh, sorry, I misunderstood. Well, some do - I've seen websites with a 'what the papers say' section. Hotels and restaurants, for instance, like to publish positive reviews, since people are often drawn to them by the recommendations of others. And film posters of course are covered with quotes along the lines of 'Utterly brilliant! 5 stars ***** - Ferret-owners Weekly', for the same reason.