Are the perfumes in...

[Ice.Maiden]

places such as Wilkinson's the genuine thing? Popped in yesterday, and noticed they were selling some at very low prices. My friend thought they'd be fake, but are they?

[grasscarp]

They would not be selling fake perfumes.

[skyep]

No they're not fake.

[andy-hughes]

The profit margins on perfumes is massive, so stores like Wilkinsons can afford to sell them at a low price, and still make a profit, or they may even decide to sell them at a loss.

This is common in retailing - the product sold is called a 'loss leader' and the company abosrbs the loss because it encourages customers into the store, who will then buy other products with a high profit margin, which will cover the loss on the 'loss leader' product.

[Reverandfunk]

At the Merry Hill Centre, perfume in Debenhams �50.00 walk to the Perfume Shop directly opposite and it's �35.00.

massive massive margins

[Miss Inquiry]

Where do I find a Wilkinson's?

[Ice.Maiden]

Thank you all. Where's the Merry Hill Centre?

[pinkkitty]

here in sunny dudley

[sarah138]

wilkinsons is great the perfume is great i have some my self and they ust dont sell at hight prices like other stores, a hight street shop are not allowed to sell fakes. i agree with Reverandfunk this is very true