OMG ! I buy every new face cream when it comes on the market in the hope that they will actually do what they promise. I have had mediocre results in the past, but I have only been using Loreal Youth Code for 5 days and I really can see the difference. Honest to God. My skin is baby soft, luminous, and although I have very few fine lines, they are improved. I bought mine off the back of the TV campaign and went to my local Superdrug to buy it and there were only two on the shelf. Looks like I am not the only one buying this fantastic product. I would give it ten out of ten. Give it a go girls !!!