Quizzes & Puzzles1 min ago
Australian Court Increases Fine Over 'misleading' Nurofen
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I have been following this story with great interest. Drug companies have been trying to make vast sums of money, by relying on the inability of the general public to see through scams like this.
Perhaps Reckitt Benckiser will have their corporate minds concentrated now.
I have been following this story with great interest. Drug companies have been trying to make vast sums of money, by relying on the inability of the general public to see through scams like this.
Perhaps Reckitt Benckiser will have their corporate minds concentrated now.
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They will do whatever they can to maximise profits, of course.
You can buy the same thing for many types of pain for 30p in the supermarket.
I know some people are blinded by ads and packaging don't accept that the generic equivalent is just as good.
My friend asked me for a Neurofen once. I gave her my cheap supermarket ibuprofen. She said she needed 'the proper one'. Sigh.
You can buy the same thing for many types of pain for 30p in the supermarket.
I know some people are blinded by ads and packaging don't accept that the generic equivalent is just as good.
My friend asked me for a Neurofen once. I gave her my cheap supermarket ibuprofen. She said she needed 'the proper one'. Sigh.
mikey/Jo.
Unlike the vast majority of sciences, there is a little more to Materia Medica than the active component of a tablet. The colour also seems to be important, change it and in many cases the therapeutic effect my be diminished or completely removed according to some studies. If a patient is getting a satisfactory response from a drug , whatever the cost then to change it to the generic form often leads to problems.
Give them what they want, not necessarily what they need...and in that way Pharmaceutical companies will survive, offer something that they don't want, then companies will not survive........in any aspect of business.
Unlike the vast majority of sciences, there is a little more to Materia Medica than the active component of a tablet. The colour also seems to be important, change it and in many cases the therapeutic effect my be diminished or completely removed according to some studies. If a patient is getting a satisfactory response from a drug , whatever the cost then to change it to the generic form often leads to problems.
Give them what they want, not necessarily what they need...and in that way Pharmaceutical companies will survive, offer something that they don't want, then companies will not survive........in any aspect of business.
Morning Sqad !
I think I understand what you are saying here but the issue was that the company was making false claims, in order to make even more money.
To use a nice girly pink colour for the box the tablets are sold in, in order to try to convince people that it was specially for girls, seems to me to be deeply dishonest.
What if the same company sold tablets in nice blue boxes and then told people that it was especially effective against the pain inflicted by a football in the rowlocks ?
I think I understand what you are saying here but the issue was that the company was making false claims, in order to make even more money.
To use a nice girly pink colour for the box the tablets are sold in, in order to try to convince people that it was specially for girls, seems to me to be deeply dishonest.
What if the same company sold tablets in nice blue boxes and then told people that it was especially effective against the pain inflicted by a football in the rowlocks ?
If you think that, and it worked for you, then I am glad for you.
But the action taken in Oz was to make sure that people are not led astray by false claims in the future. I can remember a similar item to this appearing "Watchdog" some time ago.
Its about being correctly informed. If people are made aware that there is no difference between two products, just the misleading packaging, then they are free to carry on as they wish. Its about choice.
But the action taken in Oz was to make sure that people are not led astray by false claims in the future. I can remember a similar item to this appearing "Watchdog" some time ago.
Its about being correctly informed. If people are made aware that there is no difference between two products, just the misleading packaging, then they are free to carry on as they wish. Its about choice.
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