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I was wondering does Adverts actually sell the product they are trying to sell?
I can honestly say hand on heart, I don't think I have ever bought something I have seen on the tele. I'm more likely to try something if I see it in a shop.
I tend to shut off when Ads are on as they are quite intrusive and get in the way of what I or we we're already glued to watching. So by the time they roll out the Ads I've already shut off.
I understand they contribute towards the programmes I watch, but in some cases the Ads come on every 10 minutes.
Of course it depends on the channel. Parter likes watching the Ghost stuff on Really or DMAX, but she gets annoyed that the Ads are every 10 to 12 minutes.
Surely there should be tighter regulations on this if it ruins your viewing pleasure.
But back to my original question, do we really purchase something based on the Ads?
No best answer has yet been selected by renegadefm. Once a best answer has been selected, it will be shown here.
For more on marking an answer as the "Best Answer", please visit our FAQ.Yes, I think we do but subconsciously. Ads are designed such that the name is familiar to you so, if faced with buying something you've heard of rather than something completely unknown you'll go for the one you've heard of. They might not make you go out and buy it but, if you're looking for say a washing machine you're more likely to buy a Bosch than a Bloggs.
''But back to my original question, do we really purchase something based on the Ads? ''
Well you don't necessarily saddle up the horse and ride out to buy a product simply and only because you see it advertised .
However if the product being advertised is of the nature of something that you have been considering buying beforehand , you might keep that company in mind when you make your decision .
A lot of advertising is subliminal
bhg481,
I can see what you mean about familiar names, but chances are the minute you go to Currys or something you end up seeing loads of brands of Washing machine, or whatever the item is.
To put it another way the world is full of familiar names.
Maybe its just me but the minute the Ads start my mind is not tuned into the tele anymore.
I've even been known to go off and do something else before what I was watching starts again, and forget to go back to the tele until its too late.
Maybe its just the products they advertise doesn't interest me.
It baffled me years ago why did they advertise Yellow Pages, when we got them free anyway.
The world is full of familiar names because they advertise. Would you buy a Bloggs washing machine or a Hotpoint/Bosch/Indesit/Miele etc. What detergent do you use in your washing machine? Persil/Ariel/supermarket own brand (familiar name) or one you've never heard of (eg, I've seen Blue Deepio). We're all happier with a name we've heard of although we might choose an unknown brand if it was very cheap and we were hard up.
Not applicable so far as I or OH is concerned. I must be an ad. man's nightmare - I am so critical of their grammar etc.!
No - ads are a bit of a waste of time in their current form.
Even dear old Frank Muir singing about 'Cadbury's Fruit and Nut' didn't make me want to buy a chocolate bar - but I did enjoy the advert. So I suppose I felt more positively towards Cadbury's.