My OH swears by Body Shop hemp lip balm, and I have been known to borrow it.
Someone asked how a man could apply lip balm without looking effeminate; the best answer was to get the missus to apply double the amount and kiss her.
Pastafreak I swear by Vaseline lip therapy, those small little tin cylinders, blue can which is normal Vaseline but the pink can “rosy lips” is the best as the moisturise and contain a healthy looking red pigment so no need for lippy with them. £1 at pound shop, so bargain.