Editor's Blog1 min ago
Supermarket Loyalty Cards
Just been watching the news on these so called savings on these cards. My opinion is that there are nothing more than a scam. Why? because they inflate the price of a product then reduce it back to the normal retail if you have the card. If you dont have or want the card you end up paying the inflated price, but most people will just walk away from the inflated price, so in affect they are shooting themselves in the foot. Whats your veiw on the subject.
Answers
My view is that they know what they are doing and don't feel they are shooting themselves in the foot. Careful shopping around and using offer opportunities can save me a fair sum. Yes, the supermarkets get extra sales as I buy things from, say, Tesco I might otherwise have bought elswhere, but that's a win-win for me and Tesco. Savvy customers know whether the offe ris a fair offer or a con.
Oh it appears to be working for them if a percentage of people are paying the inflated price. I would list all the items that have been inflated in the past months ladybirder but one is Marmite that i eat a lot of. The larg jar, or at least the one i buy is £2.99 , Sainsburys had it on sale at £3.50 less the loyalty card, back down to £2.99. So for a time some folk were paying the inflated price. I believe the so offer is now off, so everyone is paying £2.99.
Over twenty years I've had my Tesco club-card and do find the savings helpful... (Club-card Price) cheaper on my usuals etc.. and the Clubcard points that accumulate for Christmas for eg... my only gripe is 'specially selected for you' Vouchers... as a single bloke I don't really have any need for discount on Ladies products.
I think it is obviously a scam as they ain't going to minimise their peak profit. So folk get them, and the store spies on them. But get enough of them and no store gets a clear picture of you. Ideally get cards for both yourself and your partner. Ignore any that want you to pay to join, they simy lose your trade. Consider carefully those who require you to have a "smart" phone as they are hardly being fair to all customers. And expect stores to either fail to log you on to WiFi or else pretend you are connected but confess not to the internet when trying to get their app up to use. Ideally use a physical card instead.
I do a fair bit of shopping for my neighbour weekly, she doesn't use computers.
One item she buys every week has been £7 for months. Now the Clubcard price is two for £8.
Another item is usually £8, currently included in 'any three for £10'.
Last week she bought 6 each of these two items. Huge savings for her
as I've posted above I've had my card for years and physically used to go shopping in store... still no problem using the card these days, the App and On-line shopping are additional options.
I opted for the latter for both during the first lock-down.... and I'm never going back I tell you I'm never going back!
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