Actually, they are for bladder weakness, which is not the same as incontinence.
Some ladies have bladder muscles which are not as strong as they should be, and can leak a dribble of urine which the lady cannot control - the Tenna pads absorb it, but they would not function for a full-scale bladder evacuation. If that is invuluntary, it needs incontinence pants which are water and leak proof. The Tenna pads are designed to be changed a few times a day, and just provide some added protection.
As always, the ads aouns OTT - not actually seen them, but they sould like the Tampax ads from a few years ago when ovulating women felt a sudden urge to get towed on roller-skates by dogs, or push recalcitrant cars, while laughing uproariously with similarly-minded friends.
No sign of weeping and roaring and eating chocolate then?
Thgought not!