Business & Finance1 min ago
Dove targeting 13-16yr olds
4 Answers
My advertising brief is based on Dove's Self-Esteem campaign for 13-16yr olds. Being a fmale myself, i know about th pressures that young impressionable teens go through but thought that instead of concentrating on the negative aspect, I'd prefer to go for the inspirational and things that make teens feel confident and positive. So far, I've had a mental block but have drawn up visuals of teens taking part in extreme sports and using the headline, 'Another Beautiful Moment' as people forget their worries when they do something they love. My other idea was to have prints of insprational women, such as Dame Paula Radcliffe, Amelia Earheart, etc, but my fear is that most young teens don't know or even care as they do not represent the celeb lifestyle that they so desperately want nowadays.... Can anyone suggest any other alternatives? MAny thanks! x
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