Lynx/Axe deoderants

[AngloScot]

What is the difference between lynx and axe deoderants? Are they made by the same company?

[AllYourBase]

Yes. They are the same products with different names for different markets worldwide. In the UK we have Lynx, but in other countries it is called Axe. Sometimes this is done in order to prevent embarrassment ("a lynx" might be a big cat to us Brits, but in a foreign country it might be a swear word), other times is is a historical artefact. Sometimes the brands unite in the name of global harmony (a marathon became a snickers, as that's what everyone but us called it). Lynx wants to be a premium brand in the UK (with trendy adverts and a premium price relative to own brand lines) whereas in other countries it is viewed as an entry level product. This may be why there has not been name harmony so far. Some companies that export Lynx (as "axe") then re-import it, much like imported cars, because it is sold more cheaply to overseas suppliers. We end up with the mad situation that some call rip-off Britain, where it is possible to buy a product that has been shipped abroad, then brought back, more cheaply than one that has come through a UK supply chain, beacuse the UK suppliers pay a higher price at the factory gate.

[AllYourBase]

Oh, and the company is Elida Faberge. Some of the latest smells in the Lynx range are not avaialbe as Axe and they are out only in the UK as yet.

[Raydude]

yes in south africa its lynx here (uk) its now axe... in south africa oil of olay was called oil of ulan in aussie!

[tomd]

Called Lever Faberg� now, and part of the UniLever partnership (http://www.unilever.com/) along with Birdseye, Lipton, Knorr, Hellman's, Sunsilk, Surf, Findus & many others. If you think they make a lot of brands look at http://www.gsk.com/ Vauxhall and Opel cars had to have different names - Nova means "Won't Go" in French & Spanish.

[keltik]

well its been lynx in uk for as long as my memory serves me, when i left it suddenly changed to axe. now im in new zealand its always been axe until i arrived then it turned into lynx. and yes, lynx is seen as bottom of the line entry level fragrance for dope smokers over here. along with mcdonalds affectionatly called mcsh*t

[Feeyd]

The name difference is to do with trademark laws, infringements, registrations and owners. In some countries Lynx trademark may be owned by a different company or is used to sell a different product that would not compliment the Lynx brand.

Also when companies buy and sell products and brands, some deals do not include trademarks or intellectual property.