Sponsorship Letter

[cas42]

I am a member of anassociation that organises a local festival with various events over a period of 2 weeks, and have been given the task of writing to local businesses/companies etc to ask for sponsorship. This is a 'blanket' letter and we are not asking for any specific amount, just sponsorship in general. Would appreciate any pointers on what to include in the letter. Thanks for any help

[Oneeyedvic]

tell businesses what is in it for them.

eg go to businesses who want to attract young people if it is a young persons festival. Tell them the anticipated numbers expected and what sort of coverage they could expect for their money (eg media coverage)