Kimpton hotel

[Mainman82]

One of the themes is finding the "sweet spot" - where stakeholder interests align with business interests. But what about those cases where it's tough to make the "business case" for doing the right thing? In this case, Kimpton Hotels' green initiatives met with great success: costs were reduced by water and energy conservation measures and generally customers were supportive of these offers to help conserve resources. But how do you convince some independent managers in locations were (1) resources are dirt cheap and (2) current client tastes are distinctly "anti-green"? (1) How could you still present "the business case" - or, in other words: what argument could you make that adopting green initiatives still makes sense from a business point of view? (2) What data about the hotel clientele may make a difference? (3) What have we learned about the trend in communication at large (and now medium and small) companies that could be relevant to presenting a solution?

[squarebear]

Let me guess, your homework is due tomorrow?

[factor-fiction]

...or is it an ad?

[EDDIE51]

I'd guess an advert , dosn't look like homework.

[factor-fiction]

Yes, business studies I reckon.
It always looks a bit rude to me when someone just copies and pastes a coursework question without any preamble asking for help, explaining what the course is, etc

[ocelotjanie]

People tend to prefer green companies, but in recession, you have to be careful of the costs. Get clients to complete a short questionnaire and provided that the results do reflect this, display the results (e.g. 8/10 customers say that they care about the environment). People don't know about your message unless you communicate it - keep it simple, and display it throughout your corporate messages - in the hotel, in your adverts, your logo, the way your staff behave and so on.