After the highly controversial price hike by Camelot doubling the cost of a lottery ticket from £1 to £2 lots of people said they would change to the Health Lottery or the Postcode lottery, also many syndicates said they would no longer play so has anybody seen or heard of how Camelot have faired since the price rise?
I did see a news item after the first saturday of the price rise saying that a Health Lottery spokesperson said that the sale of their tickets had "Almost doubled" and that Camelot declined to comment on their sales.
Camelot said " although the price was doubling so were the prizes". Wednesdays jackpot would be 3 million and Saturdays would be 5 million. Tonight it is a roll over yet the prize is not 8 million but 6.2 million.
I too would be very interested. Really quite surprised their was not greater indignance at the prospect of Camelot doubling the cost to play.
Hopkirk is quite right of course - if you increase your prices even only a very small amount you will see a proportionately greater profit, even taking into account some loss of business- double your prices and the profit is all the greater.
Then again if they are also doubling the prices... well, I'm sure they've done the sums and I haven't. I don't play anyway, so not particularly bothered one way or the other.