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Well for many years now their strategy for marketing any product has been to well over inflate the price of an item, lets say a pair of shoes, priced at £125 and that's not unseen in Debenhams, then after about 2/3 weeks they have a so called Bluecross week,or two or three, at 30% off, then after that they reduce the shoes to about what there worth, about £65. so most who were looking for shoes when they were £125 went somewhere else, when the Bluecross sale came in, the ones that did pay £125 were very cross :0) by the time they had reached the realistic price of £65, most had shopped elsewhere. Their shops are now always empty because of this strategy, because most customers feel cheated from their last purchase, it clearly don't work well, but have they changed it, NO.