white labelling

[braindrainme]

please could somebody provide me a short summary of the business term, 'white labelling'

[scotstone]

White labelling is where an established company provides their products to outlets such as supermarkets without their brand name. They leave a white label for the outlets to put on their own brand.

[BigMac]

It also works in the finance sector - try looking behind the names of some of the credit cards and you'll see the same bank could be behind several different brands.