BRand Equalisation deal? What does this mean?

[evedawn]

What does A "Brand Equalisation deal from a Manufacturer " mean?

A) you can dispense any brand instead of the generic
B) you can dispenese the generic product on a branded prescription?
C) You can dispense the manufacturers branded product on a generic prescription without financial loss

??????

[factor-fiction]

read this
http://www.bridgeheadconsulting.com/articles/r ef_pricing.htm

[factor-fiction]

read this
http://www.bridgeheadconsulting.com/articles/r ef_pricing.htm

Also:
A �brand equalisation� deal is where the manufacturer retains a product�s high public price while offering cash payments to wholesalers or pharmacies if they agree to continue to supply it rather than the cheaper parallel-traded
version.
So I make it C.

[evedawn]

Wow factor 30 - that link was a big help. Thanks for helping to explain that.