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BRand Equalisation deal? What does this mean?
3 Answers
What does A "Brand Equalisation deal from a Manufacturer " mean?
A) you can dispense any brand instead of the generic
B) you can dispenese the generic product on a branded prescription?
C) You can dispense the manufacturers branded product on a generic prescription without financial loss
??????
A) you can dispense any brand instead of the generic
B) you can dispenese the generic product on a branded prescription?
C) You can dispense the manufacturers branded product on a generic prescription without financial loss
??????
Answers
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read this
http://www.bridgeheadconsulting.com/articles/r ef_pricing.htm
Also:
A �brand equalisation� deal is where the manufacturer retains a product�s high public price while offering cash payments to wholesalers or pharmacies if they agree to continue to supply it rather than the cheaper parallel-traded
version.
So I make it C.
http://www.bridgeheadconsulting.com/articles/r ef_pricing.htm
Also:
A �brand equalisation� deal is where the manufacturer retains a product�s high public price while offering cash payments to wholesalers or pharmacies if they agree to continue to supply it rather than the cheaper parallel-traded
version.
So I make it C.
1 to 3 of 3
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