I am doing some competitions as saw this 'unique' one that may/may not be of interest to some of my fellow Abers. Personally I think that beer tastes awful but I realise that others won't agree.
Events are one of the most powerful ways to build your brand. And while a worldwide celebration like International Beer Day is a pretty obvious reason to throw your own party, don’t settle for a general beer tasting event and call it a day.