Payday Loans Cynical Branding Names

barney15c | 14:53 Mon 25th Aug 2014 | Adverts

11 Answers

Anyone notice how these payday loan companies in part due to their bad press are branding themselves with 'bright and breezy' names like Sunny, Tangerine and Peachy. Rather ironic when a number of them have heaped misery on people.

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agchristie

It's like Nectar cards!

sandyRoe

You used to see exposés of loan sharks on consumer affairs programmes. These people are loan sharks in fancy suits hiding behind glib TV ads.

barney15c

Question Author

Satuma not Tangerine :)

bookbinder

The contents stay the same, only the packaging has been changed.

barney15c

Question Author

Well nectar is OK as that's loyalty points not inflated interest loans

barney15c

Question Author

They should have names like Potless, Skint and Repossessed.

Graham-W

If they told the truth no-one would use them.
Would you take a loan from "Greedy Beggers", "Dick Turpin Enterprises", "Usury is Us" or "In Debt Forever"?

andy-hughes

Obviously, as in any advertising, the company must appeal to the consumer, and calling themselves Sharks-R-Us or Misery Incorporated, or even Treats.com (You pay up or we send the boys round - what's hard about that?) are not going to generate the business they are looking for.

It is cynical - but so is money-lending with four-figure interest rates.

barney15c

Question Author

kneecapping financial services

woofgang

but its no different from any other branding..."Utterly Butterly" yoghurts that blare that they are zero fat and conveniently forget the sugar, holiday ads that show the facilities completely empty apart from the ecstatically happy perfect family...shall I go on?

andrewhunter

Everyone wants a good branding name and who wouldn't wanna sound good among their market? It's just fair. By the way, I can suggest Payday loans UK though, for people who can pay back their loans as responsible as they can. They are personally of a great help right now in my financial status, if you may ask. Read the blog post and learn more about payday loans.

http://www.trueblueloans.co.uk/fast-payday-loans-bad-credit.aspx

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