Fisher-Price

Fisher-Price is one of the top 10 most recognised brands in the world. The most well known brands associated with Fisher-Price include Dora the Explorer, SpongeBob Squarepants, Barney and Sesame Street. The company also manufactures baby goods such as monitors, booster seats, bouncers, high chairs and buggies. Fisher-Price was probably part of most people’s childhood.

The company was founded in 1930 by Herman Fisher, Irving Price and his wife and Helen Schelle. The fundamental toy- making principles of Fisher-Price centred on intrinsic play value, ingenuity, strong construction, good value for the money, and action. Early toys were made of heavy steel parts and ponderosa pine, which resisted splintering and held up well to heavy use. The details and charm were added with colourful lithographic labels. The first Fisher-Price toy ever sold was "Dr. Doodle" in 1931.

In the early 1950s, Fisher-Price identified plastic as a material that could help the company incorporate longer-lasting decorations and brighter colours into its toys. "Buzzy Bee" was the first Fisher-Price toy to make use of plastic. Fisher-Price has created approximately 5,000 different toys.

Other Fisher-Price products include Activegear for families on the go, books, software, car travel accessories, footwear, infant carriers, music, and videos. Fisher-Price has been a wholly owned subsidiary of Mattel, Inc. since 1993.