Ask...

[nigidivitch]

Does anyone know what the story is behind giving the name of ASK to the chain of pizza restaurants? (Appologies if this comes accross as a promotional thingy, it's not - I think the restaurant in question is really pretty bland - much like most other chain restaurants!!)

[coffers1]

 

Its named after Adam and Samuel Kaye, the brothers who started it in 1993.  The first one was opened in Belsize Park...I did hear that there strategy for a while was to open next to or opposite Pizza Express restaurants.  They let PE establish a market for Italian food and then offered a menu slightly different to PE.