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Why is claret called claret?

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naivewesod | 13:08 Tue 13th Feb 2001 | Food & Drink
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How did the red wine claret get its name?
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The name "Claret" was given to the red wines of Bordeaux by the English merchants who first imported a style of wine callet "Clairet", in French. This is still produced today and is a light-coloured, almost ros� wine, but Claret has come to mean the darker and fuller-flavoured red wines of the Medoc, St Emilion, etc. Claret is only used as the name in Britain, as far as I know; certainly all my American friends speak of "Red Bordeaux".
Claret is a corruption of the old english or norman french for clear red, the style of wine referred to.

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